Create Growth Strategies

What will your role be in shaping the future business landscape?

Organizations are often stuck in defending the present at the expense of identifying options for the future. Growth is not easy to realize, and executives may find many challenges along the way. We apply a unique future-back approach developed by our founder Gary Hamel to help businesses unlock their true potential, drive innovation, and imagine new pathways to growth.

Selected clients | 400+ companies around the world put their trust in us

Lets talk! We’re always interested in hearing from you about the plans you have and exploring opportunities to collaborate.

We create strategies that

  • provide differentiation: focus on meaningful advantages and value that matter to customers.
  • are actionable: the strategy is built on a portfolio of opportunities in and outside of the core business.
  • engage people: mobilize people with a compelling purpose to be excited about and embed innovation to the core of the organization.
  • cope with uncertainty: provides a migration map aimed at transformation rather than a rigid plan.

Our Future Back Approach.

Traditional strategy development extrapolates from the past to the present into the future and matches ambitions with available resources. Instead of this method of strategic fit, our future-back approach starts with defining a purpose and vision that introduces stretch and challenges the organization to find innovative ways to meet its goals.

Key elements of our approach.

Broadening perspectives.


Map trends and drivers of change and their implications


Surface unmet needs of customers in the marketplace


Leverage your core competencies in adjacent markets


Challenge competitive rules that can lead to disruption

Creating a Growth Strategy.


Engage leaders in developing a shared perspective of the future and the role of the company


Create a Strategic Architecture and a portfolio of opportunities


Leverage your core competencies in adjacent markets



Identify the implications and consequences for the organization


Manage migration pathways to realize your transformation


Develop operating plans to execute your strategy successfully

Our methodology.

Read more about our methodology in our bestselling book “Innovation to the Core”. You’ll find parts devoted to crucial topics–such as how to organize the discovery process, generate strategic insights, enlarge your innovation pipeline, and maximize your return on innovation.

Execution matters.

Most businesses develop a high-level strategy and then define a detailed plan on a much shorter time cycle. The gap between strategy definition and implementation can be significant and, unless addressed appropriately, leads to poor results. We synchronize this long-term horizon with a short-term focus through migration management. Migration management focuses on activities to transform the company to capture current and future opportunities.

Advantages of this approach.

  • Visibility of the underlying assumptions so that vulnerabilities can be monitored and managed
  • Time-phased transformation model to make steady progress toward your future state
  • Robustness to respond to unanticipated changes, such as a severe economic downturn, without abandoning a sound strategy